Notes on decisions, systems, and change.
I write about the parts of work that look simple from the outside and never are. How we make decisions, build systems, and turn ideas into something that actually works.
The Startup I Built Before I Had the Answer
In 2020 I co-founded a startup: quick design advice from a real architect, over chat. It never got big. But building it, and killing two ideas before it, taught me how I actually work. Here is what I kept.
Designing an Operating System for Better Decisions
I started by trying to organise a messy job search. I ended up building a system for deciding which opportunities were actually worth pursuing.
Making Judgement Visible
I turned the criteria I was already using in my head into a map. The surprise wasn't the score. It was seeing my own trade-offs before I became invested in the answer.
The Right Role. Not Just a Good One
A role can look right on paper and still be wrong for you. I built a map around four things that need to hold at once: energy, evidence, market value and what you can actually sustain.