A studio for decisions, systems and change.

I design tools that help people make clearer decisions and turn ideas into working systems. My background is in architecture, real estate and workplace transformation. Here I share the research, experiments and ideas from that work.

Adi Utama 9/12/26 Adi Utama 9/12/26

The Startup I Built Before I Had the Answer

In 2019, I co-founded a startup: quick design advice from a real architect, over chat. It never got big. But building it and killing two ideas before it taught me how I actually work. Here is what I kept.

Adi Utama 5/6/26 Adi Utama 5/6/26

Designing an Operating System for Better Decisions

I built a system for deciding which opportunities are worth pursuing, and learned how much attention a good filter protects.

Adi Utama 4/22/26 Adi Utama 4/22/26

Making Judgment Visible

I turned the criteria I was already using in my head into a map. The surprise wasn't the score. It was seeing my own trade-offs before I became invested in the answer.

Adi Utama 3/30/26 Adi Utama 3/30/26

Four Tests for a Good Fit

A choice can look right on paper and still be wrong. I built a map around four things that need to hold at once: energy, evidence, market value and what you can sustain.