In 2020 I co-founded a startup: quick design advice from a real architect, over chat. It never got big. But building it, and killing two ideas before it, taught me how I actually work. Here is what I kept.

Some difficult decisions don’t need more data. They need people to agree on what they’re actually trying to optimise for.

I started by trying to organise a messy job search. I ended up building a system for deciding which opportunities were actually worth pursuing.

I turned the criteria I was already using in my head into a map. The surprise wasn't the score. It was seeing my own trade-offs before I became invested in the answer.

A role can look right on paper and still be wrong for you. I built a map around four things that need to hold at once: energy, evidence, market value and what you can actually sustain.

I used to think the gap between ideas and execution was a talent problem. It wasn't. It was a rhythm problem: how organisations learn, test, adjust and keep moving.

Change doesn’t happen by accident. It follows a rhythm of learning, testing, and reflection. This piece examines the systems that allow ideas to survive inside organisations.

WIREFRAMES started with a frustration: innovation had become a label for almost anything. I wanted to understand what actually turns curiosity into something useful.